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Must See Guide

Samoa

Two big volcanic islands where beach fales, swimming holes and blowholes come with a living Polynesian culture that still runs village life.

Best time to go
May to October, the drier, less humid season; November to April is hotter, wetter and the cyclone season
Local time
–
Currency
Samoan Tala (WST)
Reading time
16 min
Language
Samoan and English

Samoa is a small independent nation in the heart of Polynesia, made up of two large, green volcanic islands, Upolu and Savai'i, and a handful of tiny islets in between. It is less polished than Fiji or Tahiti, and that is much of its appeal: the classic place to sleep is a fale, an open-sided thatched hut a few steps from the lagoon, and the sights are swimming holes, waterfalls, lava fields and blowholes that are usually looked after by the village whose land they sit on. Above all, Samoa is a place where fa'a Samoa, the Samoan way, still shapes daily life, from the chiefly matai system to the hush that falls over villages on Sunday.

Almost every visitor arrives at Faleolo International Airport on Upolu, about 35 km west of the capital, Apia. The stops below follow a loop that starts in Apia, heads east and over the mountains to the south-east coast's beaches and sea pools, returns across the island via the Cross Island Road, then crosses on the ferry to Savai'i and circles that island anticlockwise. Ten days covers both islands at an easy pace; a week is enough for Upolu with a couple of nights on Savai'i. If you are combining Samoa with another Pacific stop, our Fiji guide covers the region's busiest hub, a short flight away.

The top 17 in Samoa

  1. 1

    Immaculate Conception Cathedral

    The white twin-towered Catholic cathedral on Apia's waterfront is the city's most recognisable landmark. The present building replaced an older church on the same site that had been damaged by earthquakes and cyclones, and it was rebuilt and reconsecrated in the 2010s with a bright, airy interior and a wooden ceiling painted with Samoan motifs. Visiting during a Sunday service, when the singing fills the building, is one of the most memorable experiences in the capital.

    TipDress as you would for church anywhere in Samoa: shoulders covered, and a skirt, long trousers or lavalava (sarong) rather than shorts.

  2. 2

    Maketi Fou

    Apia's main fresh produce market, in the Fugalei district a few minutes' walk inland from the waterfront, is where the city shops for taro, breadfruit, bananas, coconuts and greens, laid out in neat piles on long tables. It is also a good place to buy bundles of dried 'ava (kava) root, to try cheap local snacks and to watch Apia go about its morning. The colourful local buses gather nearby, so it is also the place to start a trip around the island by public transport.

    TipGo early in the morning, and on Saturday if you can, when the market is fullest. Carry small notes in tala.

  3. 3

    Palolo Deep Marine Reserve

    A short walk east of the centre, Palolo Deep is a marine reserve where you can wade out across the reef flat from the beach and then swim over the edge of a natural blue hole, a deep channel in the reef lined with coral and busy with reef fish. It is one of the few places in the world where good snorkelling begins on the edge of a capital city. There is a small entry fee; bring your own snorkelling gear in case none is available to hire.

    TipGo around high tide; at low tide the reef flat is too shallow to swim over comfortably without touching the coral.

  4. 4

    Robert Louis Stevenson Museum, Villa Vailima

    The Scottish author of Treasure Island spent the last years of his life in the hills above Apia, building a grand colonial house he called Vailima. Samoans knew him as Tusitala, the teller of tales, and he became involved in local politics as the great powers squabbled over the islands. The house, restored as a museum, is shown on guided tours through rooms furnished in the style of the 1890s, with family photographs, books and a fireplace, a curiosity in the tropics that Stevenson is said to have installed out of nostalgia for Scotland. Lawns and botanical gardens surround it.

    TipTours run at set times through the day and the museum keeps shorter hours at weekends; check the current times locally before you go.

  5. 5

    Mount Vaea and Stevenson's tomb

    Stevenson died at Vailima in December 1894, and Samoan chiefs cut a path up the steep slope of Mount Vaea so that he could be buried at the summit, as he had wished. Two trails lead up from the park behind the museum: a shorter, steeper route and a longer, more gradual one through the rainforest, each taking somewhere between half an hour and an hour. At the top, his tomb is inscribed with his poem Requiem, including the famous lines "Home is the sailor, home from sea, / And the hunter home from the hill", and there are views down over Apia to the reef.

    TipStart early in the morning, before the heat and humidity build, and take water. The trails can be slippery after rain.

  6. 6

    Piula Cave Pool

    Beneath the Methodist Piula Theological College, on the north-east coast, a freshwater spring rises into a clear pool at the mouth of a cave, a few metres from the sea. The water is cool and very clear, and confident swimmers can swim into the cave and through a short underwater passage to a second cave. The setting, with the college's church above and the ocean just beyond the wall, is quietly lovely, and it is a perfect stop on the drive east from Apia.

    TipThere is a small entry fee, and like many sites run by church or village communities it may be closed on Sundays.

  7. 7

    Sopoaga Falls

    As the Le Mafa Pass road climbs over the spine of Upolu from the north coast and drops towards the south, a short side track leads to a viewpoint above Sopoaga Falls, which plunge into a deep, forested gorge. The family that maintains the lookout keeps a garden of useful plants and often demonstrates traditional tools and food preparation, such as husking a coconut or grating its flesh with a shell. It is a short stop, but a good introduction to the island's interior.

    TipThe viewpoint is on private land and has a small entry fee; there is no access down to the base of the falls.

  8. 8

    To Sua Ocean Trench

    Samoa's most photographed sight is a pair of collapsed lava tubes near the village of Lotofaga on the south coast: two huge holes in the ground, one of them filled with clear turquoise seawater that flows in from the ocean through an underwater tunnel. A long, steep wooden ladder descends to a small platform from which you can swim in the pool, about 30 metres below the surrounding gardens. The grounds above are landscaped with lawns and clifftop views of the surf breaking on the black lava coast.

    TipThe ladder is steep and can be slippery, so it is not suitable for everyone. Swim when the tide is mid to high, when the water is calmer, and pay the entry fee at the gate.

  9. 9

    Lalomanu Beach

    At the south-eastern tip of Upolu, Lalomanu is regularly named among the most beautiful beaches in the Pacific: a long arc of white sand on a turquoise lagoon, with the small, steep island of Nu'utele offshore. The beach was devastated by the tsunami of September 2009, which killed many people along this coast, and the families who rebuilt their beach fale resorts afterwards make a stay here especially meaningful. Snorkelling is good on calm days, and evenings are spent over shared dinners in the open-air dining fales.

    TipA night or two in a simple beach fale, with meals included, is the classic Lalomanu experience. Bring a mosquito net if one is not provided.

  10. 10

    Namua Island

    Just off the east coast near Lalomanu, the little island of Namua is reached by a short boat ride from the village of Mutiatele. There is no road and no traffic, just a ring of sand, a steep hill to climb for the view, a reef full of fish and turtles, and a family-run beach fale resort that offers overnight stays with meals. It is an ideal place to live out the desert-island fantasy for a night.

    TipArrange the boat transfer in advance through the resort, and check the sea conditions, since the crossing can be choppy.

  11. 11

    Papapapaitai Falls

    On the Cross Island Road, which climbs from Apia over the mountains to the south coast, a roadside lookout gives a view of Papapapaitai Falls, one of the tallest waterfalls in Samoa, dropping around a hundred metres into a deep, forested gorge. The same road passes the striking Bahá'í House of Worship and, nearby, the turn for Lake Lanoto'o, a crater lake reached by a muddy jungle hike. Mist often hangs over the highlands, so the views are clearest in the morning.

    TipCombine the falls with the drive back from the south coast to Apia; the lookout takes only a few minutes.

  12. 12

    Afu Aau Waterfall

    After the ferry crossing from Mulifanua, on the west of Upolu, to Salelologa on Savai'i, the first great stop along the south coast is Afu Aau, also called Olemoe Falls, near the village of Vailoa. A short walk through the forest leads to a waterfall plunging into a deep, clear, cold pool surrounded by greenery, one of the best swimming holes in the country. Local children often show off by jumping from the rocks.

    TipPay the customary fee at the village entrance. Mornings are quietest; on weekends local families come to swim.

  13. 13

    Mu Pagoa Falls

    Near the village of Puleia, the Mu Pagoa river runs off the lava plateau and tumbles straight into the sea over a low cliff, one of the few waterfalls in the world to do so. The best view is from the rocks and the bridge nearby, where fresh water meets the surf. It is a quick stop, but an unusual one.

    TipDo not swim near the base of the falls; the currents where river meets ocean are strong.

  14. 14

    Alofaaga Blowholes

    At Taga, on Savai'i's south-west coast, the ocean surges under a shelf of black lava and bursts upward through holes in the rock in thunderous columns of spray, some reaching tens of metres high. Local guides add to the show by dropping coconuts into the holes just before a wave hits, sending them shooting into the sky. It is one of the most dramatic natural spectacles in the Pacific.

    TipLet the village guides decide where it is safe to stand; rogue waves wash over the lava regularly. Go at mid to high tide, when the blowholes are most powerful.

  15. 15

    Falealupo Canopy Walk

    On the Falealupo peninsula, at the western tip of Savai'i, a swaying rope-and-plank walkway and ladders lead high into the rainforest canopy, ending in the crown of a giant banyan tree. The forest is part of a conservation area protected by the village, and the canopy walk was built to give the community an income from keeping it. The peninsula itself is steeped in legend: in Samoan tradition, the spirits of the dead leave the world from the rocks at Falealupo, near the point where the sun sets on each day.

    TipSome families offer overnight stays in a platform hut in the banyan tree; it is basic, but unforgettable.

  16. 16

    Manase

    On the north coast of Savai'i, Manase is a village strung along a long white-sand beach with a calm, swimmable lagoon, and the island's best-known collection of beach fale resorts. It makes a relaxed base for exploring the north of the island, with turtles and good snorkelling on the reef. Days here move slowly, and that is the point.

    TipBeach fale stays usually include breakfast and dinner, which are often shared at long tables with other guests and the owners' family.

  17. 17

    Saleaula lava fields

    Between 1905 and 1911, eruptions of Mount Matavanu sent lava flowing down to the north-east coast, burying several villages and covering a huge area in black, rippled rock. At Saleaula, the walls of a London Missionary Society church still stand where the molten rock flowed through the building and solidified around it, and nearby a small depression marks what is known as the Virgin's Grave, a tomb that the lava is said to have flowed around. Walking over the twisted, ropy lava gives a vivid sense of how young and restless Savai'i still is.

    TipThe lava is sharp and hot in the midday sun; wear sturdy shoes, carry water and pay the village entrance fee.

When to go

Samoa is warm and humid all year, with temperatures typically in the high twenties to around 30°C on the coast and cooler air in the highlands. The best time to visit is the drier season, from May to October, when trade winds take the edge off the heat, rain falls in shorter bursts and the sea is generally calm. This is also the busiest period, particularly during the New Zealand and Australian school holidays.

From November to April it is hotter, wetter and more humid, with heavy downpours, and this is also the tropical cyclone season, although direct hits are not common. Prices are lower and resorts quieter. The Teuila Festival, a week of dance, music, fire-knife performances, canoe races and food held in Apia each year, usually in early September, is a highlight for anyone interested in Samoan culture, and Independence Day celebrations take place around 1 June.

Getting around

The simplest way to see Samoa is by hire car. Rental firms operate at Faleolo airport and in Apia, and all visiting drivers need a temporary Samoan licence, which rental companies, Samoa Post and the Land Transport Authority in Apia can issue on presentation of a full licence from home. Samoa drives on the left, a change made in 2009, so you may still see some left-hand-drive vehicles. Speed limits are low, especially through villages, and children, dogs and pigs often wander into the road. Fuel stations are fewer than you might expect, especially on the south coast of Upolu and around Savai'i, and many close on Sundays, so fill up whenever you can.

Local buses are a cheap and cheerful alternative: brightly painted, often wooden-bodied and loud with music, they run from Apia to most villages on Upolu. There are no fixed timetables, services thin out in the afternoon and almost stop on Sundays, and fares are paid in cash when you get off. Taxis are plentiful in Apia; agree the fare before you set off.

Ferries run daily between Mulifanua wharf, on the west of Upolu and a few minutes from the airport, and Salelologa on Savai'i, taking roughly an hour to an hour and a half and passing the small islands of Manono and Apolima. Foot passengers buy tickets in cash at the terminal; if you are taking a hire car, book its place in advance with Samoa Shipping Corporation or through your rental company, and check that your rental agreement allows it. Small domestic flights have also linked the two islands at times; check whether they are operating when you travel.

Local tips

  • The currency is the tala (WST). ATMs are found in Apia and in Salelologa, but many beach fales, village sites, buses and markets take cash only, so carry enough small notes when you leave town.
  • Samoan is the national language. English is widely understood in Apia and at resorts, but less so in rural villages; a simple talofa (hello) and fa'afetai (thank you) are appreciated.
  • Visitors from many countries do not need a visa for stays of up to 60 days, but you must have an onward or return ticket and a passport valid for at least six months. Entry rules can change, so confirm with official sources before you travel.
  • Cover up away from the beach. Bikinis and swimwear are fine at resorts and on beaches, but wrap a lavalava over them when you walk through a village, and never swim or sunbathe topless.
  • Samoa moved to the west of the International Date Line at the end of 2011, skipping a day, so it now shares a calendar date with New Zealand and is a day ahead of nearby American Samoa.
  • Bring reef shoes, a dry bag, reef-safe sunscreen and insect repellent. Mosquito-borne illnesses such as dengue occur, so cover up at dawn and dusk.

Fa'a Samoa: customs and Sundays

Samoan society is organised around the extended family, the aiga, and the village, which is led by a council of matai, or chiefs. Most land is held under customary ownership by families and villages, and that includes beaches, lagoons, waterfalls and swimming holes. In practice, that means almost every natural sight charges a customary fee, collected by a family member at a gate or a small hut, and paying it is how you ask permission to enter. If no one is around, wait or ask, rather than walking in. Fees are usually modest and cash only, and they are often a village's main income from visitors.

The traditional welcome ceremony is the 'ava ceremony, in which a drink is made from the ground root of the kava plant and served from a carved wooden bowl to chiefs and honoured guests in a set order, with speeches by talking chiefs. It is related to the sevusevu customs described in our Fiji guide, but in Samoa visitors are more likely to see it performed at a cultural show or village visit than to be expected to present kava themselves. If you are offered a cup, it is polite to spill a few drops on the ground or mat before drinking.

Sunday is a day of church, family and rest. Most shops, markets and businesses close, many village sites shut entirely, and the main event is the to'ona'i, a big family lunch after church that often includes food cooked in an umu, a stone oven heated on the ground. Visitors are welcome at services, and the singing is superb, but you should dress modestly and drive slowly and quietly through villages. Many villages also keep sa, a short evening prayer curfew usually around dusk, announced by a bell or conch shell; if you are in a village when it is called, stop, stay quiet and wait until it ends.

Inside a fale, remove your shoes, sit cross-legged on the mat, and do not stand while elders are seated. Avoid pointing the soles of your feet at anyone, and ask before taking photographs of people.

Eat and drink

Samoan cooking is built on what grows in the village garden and swims in the lagoon. Taro, breadfruit, green bananas and coconut cream are the staples, and the signature dish is palusami, young taro leaves wrapped around coconut cream and baked in the umu until soft and rich. Oka is raw fish marinated in lime juice and finished with coconut cream and chopped vegetables, while sapasui, a local version of chop suey with glass noodles, shows the influence of Chinese settlers. Look out also for koko alaisa, rice cooked in Samoan cocoa, and panipopo, sweet buns baked in coconut sauce.

Samoan cocoa is excellent, and koko Samoa, made from roasted local beans, is sold in blocks at the market for brewing a rich, slightly gritty hot chocolate. In October or November, around the full moon, villages on the reef celebrate the rising of the palolo, a sea worm that swarms to the surface for one or two nights a year and is scooped up as a prized delicacy. Many resorts hold a weekly fiafia night, a buffet of Samoan dishes followed by a show of dancing and fire-knife twirling, and the local Vailima beer is the drink to go with it.

Where to base yourself

Apia is the place for a night or two on arrival, with the widest choice of hotels, cafés and restaurants and easy access to the museum, market and reef. For most visitors, though, the joy of Samoa lies in the beach fales: simple open-sided huts on the sand, often with just a mattress, a mosquito net and woven blinds that roll down against wind and rain, with meals shared with the owning family. Lalomanu and the south-east coast of Upolu have the best-known clusters, and Manase plays the same role on Savai'i.

If you prefer walls and air conditioning, there are comfortable resorts along Upolu's south coast and near the airport and ferry wharf, and a smaller selection on Savai'i. Splitting your stay between Apia, the south coast of Upolu and the north coast of Savai'i covers the highlights with little backtracking.

A short history

The ancestors of today's Samoans arrived around three thousand years ago, part of the Lapita expansion of seafaring peoples across the Pacific, and Samoa is often considered one of the cradles of Polynesian culture, from which settlers later voyaged east. A complex society of chiefly families developed, with titles and land held by the extended family, a system that still endures. Missionaries of the London Missionary Society arrived in 1830, and Christianity spread rapidly.

In the late nineteenth century Germany, Britain and the United States competed for influence, and in 1899 the islands were divided: the eastern islands became American Samoa, and the west became a German colony. New Zealand took control at the start of the First World War, and its rule was marked by a devastating influenza epidemic in 1918 and by the Mau, a non-violent independence movement whose leader, Tupua Tamasese Lealofi III, was shot during a peaceful protest in Apia in 1929. In 1962 Western Samoa became the first Pacific island nation to regain independence, and it shortened its name to Samoa in 1997. Today it is a parliamentary democracy in which most members of parliament must hold matai titles, combining modern institutions with an ancient social order.

Responsible travel

Samoa's reefs and lagoons are fragile and feed the villages around them. Use reef-safe sunscreen, never stand on or touch coral, and do not take shells or coral as souvenirs. Respect marine protected areas, many of them managed by villages, and follow local guides' advice at blowholes, trenches and waterfalls, where safety rules exist for good reason. Staying in family-run beach fales, eating in local restaurants and buying crafts such as woven mats, siapo (bark cloth) and carvings directly from makers keeps money in the communities whose land you are enjoying. Pay customary fees without haggling, and think of them as your contribution to keeping these places beautiful.